DON’T BE SHY
AN ICEBREAKER, CARD GAME
PROJECT AIM & SYNOPSIS
USER SCENARIO
“Ever been to a social gathering and felt a little out of place? The feeling that you sort of don’t quite belong in this space of unfamiliarity?”
This is the reality that many social strugglers, introverts, or even those riddled with anxiety can often experience. Within a social context, most would want to thrive but for a wide variety of reasons just can’t.
Resonating with me, was born an ice-breaker, prompt, card game, with a unique target system, that gently nudges players out of their comfort zone. With a wide range of categories and actions this, fun, exciting and cheeky casual game, will surely be the start of conversations and new relations.
BRAND IDENTIY
“A LITTLE PUSH CAN BE A GOOD THING.”
MANIFESTO
Established to create a unique experience that people can learn about one another through, we aim to push you out of your comfort zone. By introverts, curating for introverts and with a twist of colour and a cheeky attitude, experience our learnings as we kindly drop them onto you :)
BRAND VALUES
LAUGHTER // We believe in the power of joy—bringing positivity and lightheartedness to those around us
SINCERITY // Authenticity is at the heart of our brand — building trust through genuine, heartfelt interactions.
MISCHIEVOUS // We bring a playful energy to everything we do, pushing boundaries in a fun and impactful way.
DEVELOPMENT & INSIGHT
DEVELOPMENT & INSIGHT
A FOCUS ON USER EXPERIENCE
As part of my final project during my bachelors, I wanted to create a product that was simple yet effective with its core audience. Surveys and anecdotal collections were conducted - 4 Different stages of game testing were iterated upon - Until, I landed on a system that many could spark excitement, fun and conversation from.
These set of cards became a point of unison between many social parties and eased the burden for those similar to me: “Social Setting Strugglers”
