PUBLIC TRANSPORT VICTORIA
PUBLIC TRANSPORT DOESN’T
HAVE TO BE BORING.
PUBLIC TRANSPORT VICTORIA
PUBLIC TRANSPORT VICTORIA
APP VIDEO /// PUBLIC TRANSPORT VICTORIA
PROJECT AIM & SYNOPSIS
REVOLUTIONIZING THE USER EXPERIENCE
The aim of the project was to find and create an effective solution and improvement for the whole PTV Experience. Focusing on the user experience, research and interviews were conducted to conclude the main points of focus - Creating a more streamline app ecosystem, improving the tap on experience, addressing the mundane outlook of public transport and having Myki Tap On’s more reliable.
Begin planning your journey with the new PTV App! Here, more easily quickly access your favourite stations, be better notified of disruptions and delays, explore our informative interactive maps, be aware of the Zones systems and more efficiently plan your routes!
With a new, bold and urban facelift, the app also features a new way to view your Myki cards! In real time, check your tap on status, how much is available and what fair type a certain card is. You may also choose to utilize the new widget to see crucial Myki information without having to open up the app.
TRY THE APP HERE -
BRAND IDENTIY
MANIFESTO
A glimpse into the future and the best of the present, the new PTV look will inspire many to look forward to the wonders of public transportation. A new hint of fun and boldness, exclaims excitement being brought back into the mundane. Brighten up your daily routine and never settle for basic.
BRAND VALUES
CUTTING-EDGE // We leverage the latest innovations to keep your journeys fast, safe, and ahead of the curve.
DEPENDABILITY // Count on us for consistent, on-time service that you can trust.
ENGAGING // Our services are designed to inspire, making every commute a seamless and enjoyable experience.
